MILC Global: Media Content Trading Platform Backed by Germany’s Welt der Wunder TV

by Ankur Gupta · June 28, 2018

Digitalization has led the media industry into turmoil, where the spanning time between the content creation and its delivery has reduced drastically. While the content industry works on licenses, corresponding royalties and broadcasting rights, digitalization has plagued the industry with a lack of control over one’s content.

Fortunately, newer technologies are emerging that create a content distribution platform while helping with the media rights. Capitalizing the power of blockchain within the media industry and monetization of rights, it holds the potential to disrupt the existing and yet one of the oldest and most complicated processes within the media industry.

The Problem in Licensing Content and Sharing Rights:

Presently, the international content trade in TV, VOD, and online publishing is based on the licensing agreements that define the usage of video content being shared. Further, the agreements differ for broadcasting rights, the video licenses are generally targeted to the global audience which makes this business a very international industry.

The problem lies within the differences in the contract law that differs from country to country and in the absence of defined global standards; the licensing agreements although very similar are redrawn and redeveloped continuously.

In addition, when it comes to the licensing agreements for video, the process is much more complex. With a music file, only the audio streaming file is licensed. However, in a video file, the license can represent various different individual licenses and accordingly several different contracts are drawn up.

The significant problem within the industry lies in the unavailability of a trusted partner structure that helps in standardization and automation of contract execution while offering a high degree of legal protection for both the vendors and the purchasers.

The Micro Licensing Coin:

Welt der Wunder TV, a global player in the media industry with an experience of more than 20 years in broadcasting business, is planning an ICO that creates a new platform for video distribution system by using blockchain for trading and sales of high-quality video content for the international broadcasting, VOD, and online video publishing sectors. The licenses on the platform will be Blockchain-managed and executed using smart contracts. This unique platform eliminates the existing problem in the licensing industry by creating a standard authority in the international license trading sector.

With Welt der Wunder TV’s video distribution platform, customers can do business directly with the owner or the producer of the media content, in absence of a trusted mediator. The Blockchain automates the process and given the transparent nature of Blockchain that uses a decentralized and yet incorruptible shared ledger, the licenses on the platform are executed on a trust free security regulated by smart contracts. With the inbuilt pricing guidelines, users in the community are able to follow defined standards, with the option and ability to negotiate the prices as per the needs and demands of the owner of the content.

While this eliminates the requirement of trusted mediator, it significantly reduces the cost given the non-existence of mediator charges.

Advantages of the MILC platform:

The first and foremost advantage of associating with MILC coin is a rich experience that its developer holds. While a lot of previous ICO’s share a good vision and an ideal solution for the given problem, there’s no history that proves or supports the success of the project. Every investor simply hopes the ICO token to turn out into a shadow of Bitcoin. On the contrary, Welt der Wunder has been a part of the media industry for over 20 years with a broadcast network with German and Swiss TV channels.

The Welt der Wunder board of advisory combines some of the deepest global experiences and has been developed in partnership with Swiss TXT. With such experienced hands on deck, the team is not entering a new market but simply resolving the plaguing issues and the pain points by offering a much more sophisticated solution.

Furthermore, having positioned itself at the center of this professional industry and with a deep network with global and leading content providers, the technical know-how of the industry combined with the power of blockchain network has a potential to evolve as a central interface for the global media and entertainment industry.

To find out more, visit https://www.milc.global/

Read the white paper here.

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