Bidooh ICO Review: Global Digital Advertising Screen Network
Digital billboards are technological displays that are used for digital out-of-home advertising (DOOH) as well as for public service purposes. In DOOH, digital screens are used to broadcast advertisements. Presently the DOOH market is growing fast and its growth rate is expected to be around 4% higher than that of traditional media and is believed to have much more impact than regular media. But the market suffers from certain limitations that are affecting its productivity.
- High advertising costs.
- Back-dated system. The industry is not up-to-date and still depends on age-old systems of calling contractors or agencies via phone or emails to book for advertising spaces and rates.
- Very slow process. For getting an adequate space, one needs to book weeks and months in advance.
- The play-out-reports are not real-time and does not provide an accurate report or data.
- Digital advertising is very costly and the process of execution is also very lengthy. As a result of which, digital screens are often left vacant as there are not enough advertisements available.
- Delusive information and inappropriate advertising content.
- Fraudulent activities.
- Safety hazards on roads due to distraction of drivers.
The Solution: Bidooh
Bidooh is a blockchain based digital advertising platform that allows advertisers to use the space to buy, upload advertisements and manage the space for 10 second increments in all parts of the world. Advertisers can also use desktop and mobiles to manage the process. Publishers can install Bidooh screen in their favourable locations. Blockchain allows complete transparency in the system. All the advertisements are displayed on real time. There are computerized vision cameras within the billboard which record how many people have viewed their ads and stores all information regarding the ads that can be viewed later. DOOH token is the official token of Bidooh system. Bidooh allows traditional usage of fiat currencies, but DOOH tokens are universal and can be used in all parts of the world.
Usage of DOOH tokens:
- To buy advertising space.
- Earn rewards by appraising the quality of advertisements.
- App users can also earn tokens for viewing adverts.
- Tokens are used for all transactions on the platform.
- Freelancers can earn tokens for participating in advertisement works.
- An easy template-based interface to build attractive poster designs quickly and easily and can be directly uploaded in the network.
- An affordable marketplace where even the small business can avail its services regardless of their budget.
- Minimum order placement can be of 10 seconds which allows small-budget advertisers to place their adverts.
- The programme is very easy to use and advertisers can easily launch their adverts by completing some very easy steps.
- Bidooh AdPaaS or Advertising Platform As a Service, allows users to publish their adverts in the available networks from anywhere in the world.
- Bidooh guarantees 100% accuracy to its users and ensures that their advertisements get the right target audience and viewership as promised.
- Bidooh screens can be installed anywhere anytime. Screen owners can plug in to the Bidooh boxes and get the digital interface on it.
- Bidooh takes into various factors like age, gender, demographics, clothing pattern, group type, colours, emotion etc and thus put authenticity and accuracy to each advert displayed on the screen.
- It is highly scalable and will be globally adopted as the demand and popularity increases.
- Budget based delivery ensures optimum result-oriented delivery of the adverts. Advertisers set daily budgets for their campaign, which they can cancel anytime.
- Token holders can buy screen and use it for building their own advertising network. Bidooh Box will connect the users to the network automatically.
- In Bidooh anyone can join the platform and they can pay even through their credit card.
- The platform is also available online through web browsers and also via an iPhone App.
- Bidooh’s iOS App has a TouchID authentication system and allows advertisers to create an advert and upload it directly to the network.
Bidooh ICO Information
- Token: DOOH
- Price: 1 USD = 2,000 DOOH
- Platform: Ethereum
- Accepting: ETH, BTC, LTC
- Soft cap: 5,000,000 USD
- Hard cap: 25,000,000 USD
Bidooh is the brainchild of two extremely talented technical pioneers, Abdul Alim and Shaz Mughal. The main vision was to create a more flexible and open digital platform for advertisers from all walks of life with limited resources.
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